Month: August 2008

New paper in the 2008 not-so-white paper series

Are You Reaching The Forgotten Mass Market? By: Chicke Fitzgerald, Founder & CEO, Solutionz Group International Inc. ORDER NOW A guide on marketing to the Non-Air Traveler by Chicke Fitzgerald The high price of airline fuel and news of the airlines cutting their schedules this fall are dominating travel news today. Nearly every newsletter, magazine […]

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The Irresistible Pull of Irrational Behavior – Travel Industry Style

I just started reading this book last night. I was immediately struck by the parallels of the stories told by authors Ori and Rom Brafman about various situations where intelligent, normally logical individuals make decisions that make absolutely no sense. For anyone that follows my musings about distribution on a regular basis, you know that […]

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The Distribution Ecosystem – The GNEs, where are they now?

For over 30 years now, the distribution ecosystem has been evolving, providing multiple ways for sellers to reach buyers. Those that have been around the industry for any amount of time will remember the days when the GDS not only sat in the center of the distribution diagram, but they were synonymous with distribution. That […]

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Channel Choice – Hotel Distribution 101

You are standing at a fork in the road. There are no clear signs telling you what to do. Your gut tells you to follow the road most traveled, but is that the right thing to do? You are a manufacturer of soap – all kinds of soap. You have a choice in how to […]

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Marketing to Moms

A trillion dollar market. Who knew? This book came to me as a gift. I was out of town all last week, so haven’t had a chance to read it yet, but if the text on the fly cover of the book is to be believed, we need to stop, look and listen to the […]

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