Month: August 2009

Solutionz Signs of Success series – #1 DRIVING RESULTS

DRIVING RESULTSAs you are driving down the road, there are roadsigns that guide you. Tenets of the road you might say. They are intended to keep you safe and ultimately to get you smoothly to your destination. To get your drivers license, you have to study the signs and actually pass a test, confirming that […]

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Relationship Lader – Rung #6 REFERRAL

One of the things you will notice about the ladder in this segment of the Word of Mouth Media discussion on the relationship ladder is that there are some new words. As we look back on Rung #1 – SPAM, it is accompanied by the emotion that is generated by this kind of activity – […]

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Relationship Lader – Rung #5 CONVERSATION

Bravo, you’ve gotten past thinking that SPAM and NOISE are good ways to get sales referrals or to gain a reputation (a good one that is). You’ve even gotten some folks to respond to you as you comment on various articles and blogs. RESPONSE is good. Perhaps you have taken the big step beyond 140 […]

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The Relationship Ladder – Rung #4 DIALOGUE

You’ve invested a lot of time in trying to elicit a response. Perhaps the reason that you haven’t been successful (yet!) is that you are spread too thin. This week I made a major decision which was predicated by coming to the realization that I was indeed spread too thin, in a lot of areas […]

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The Relationship Ladder – Rung #3 GETTING A RESPONSE

You fully understand that rung #1 of the ladder is spamming and you’ve gotten past rung #2, noise. You get it — that in order to really make a dent in the social grid, you have to get folks engaged. You need to get a response — to get noticed. In the travel industry, we […]

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Relationship Ladder – Rung #2 NOISE

OK, so now you understand that even though spamming is something you can do quickly and really quite effortlessly, it is not a wise move in social media by anyone’s measure. The next step up on the ladder is NOISE. No one likes to be called “noisy”, yet, this is typically the first step for […]

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