Month: June 2011

THE 12 STEP PROGRAM TO SHIFTING FOCUS FROM THE AIR TRAVELER

Click here to register to download this FREE white paper The Customer Centric Pledge for the Travel Industry (repeat after me – Hi, my name is …….. and I have been air traveler centric) 1. We admitted we were powerless over our past behavior in focusing only on WHERE and WHEN the customer was traveling—that […]

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Who is the biggest GDS?

I am now going to shift gears away from online technology and the role that they play in the travel distribution ecosystem to a topic that I have been personally intrigued with since I wrote my first book on Global Distribution in 1999.   That topic is GDS Share. As background:  Last week, I wrote a […]

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Market Share has a new definition

Today’s blog is a discussion about the term “market share” when used in the travel distribution ecosystem context. Let me start by saying that prior to the advent of the Internet in the mid-90s, third party travel distribution was dominated by the Global Distribution Companies (GDS) and booking share was most easily estimated by the […]

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Smarter than a travel agent? OTA Series: Using Orbitz

I promised a shorter blog today.  So we’ll get right to the point. I am an information hound and have an extremely short memory for numbers (aka prices), so my favorite thing by far with Orbitz is their screen utilization.  As I mentioned, they invented the Matrix™ display and while others have copied it, they […]

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Smarter than a travel agent? OTA Series: Using Expedia

In the second of our “Smarter than a travel agent” series, we are going to look at the use of the top Online Travel Agency (OTA), Expedia. We are going to be consistent with yesterday’s blog and use the same itinerary, Tampa to London’s Gatwick airport, outbound on the 8th of July and returning on […]

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Slow Motion Train Wreck

GDS Distribution Fees – A Slow Motion Train Wreck This morning I was going through my old DRAFT blogs and found this title and graphic from a blog that I started to write in 2006.  Yes, 5 years ago.  Pre-Order Now  Actually, I am also updating a book that Kathy Misunas and I wrote in […]

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Smarter than a travel agent? – Google and Bing search results

I often get asked by the investment community how one travel site varies from one another and why in the world you would ever need an offline travel agency/TMC.  Today I thought I would just show you. Forget for a moment the other things that an agency/TMC does for you (policy compliance, ticketing, supplier negotiations, […]

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Travel Industry Pedigree Series: Opodo

Not nearly as dramatic as the stories of their American counterparts, today’s Pedigree Series is on Opodo, the leading European OTA. Opodo was formed in 2000, following the creation of Orbitz.  The company had a similar model and a similar structure. The founding airlines included Aer Lingus, Air France, Alitalia, Austrian Airlines, British Airways, Finnair, […]

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Travel Industry Pedigree Series: Orbitz (Updated March 2014)

UPDATED  – March 12, 2014 Well, in the world of travel distribution on the OTA side of the equation, if Travelocity was the “come home to papa” story, then Orbitz is the “child running as far away from the parents as possible” story.   Well, at least one of its parents….  more on that later. Orbitz […]

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Travel Industry Pedigree Series: Travelocity

The Online Travel Agencies (OTA) are an important part of the travel distribution story.  Today’s feature is Travelocity. Travelocity’s pedigree is somewhat simpler than Expedia’s.    This is what we call the “come home to papa” story (with Papa being Sabre).   The story actually started a bit before the 1996 date shown in the graphic […]

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