Month: March 2013

If a picture is worth a thousand words, what is video worth? Literally.

Guest post from Video and Beyond blog.   Just over a month ago, Kulin Strimbu of Trip Television asked me to be a guest blogger on Video and Beyond.  She knew that I have a passion for all things related to marrying buyers and sellers (aka distribution in “travel speak”). I have to admit, I didn’t […]

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The Exciting Uncertainty At The Intersection Of Content And Commerce

Guest post from Video and Beyond blog.   This article title was actually one found on TechCrunch today, written by investor and visionary  Mike Jones.   Jones said in the article “Content and commerce have always had a symbiotic relationship that many traditional content providers tried to separate.” While not written about the travel industry, this comment […]

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Drowning in Content and Complacency

Guest post from Video and Beyond blog.  For decades we heard the mantra “Content is King”.     Design firms and companies alike, focused their web design and marketing campaigns on ensuring that they had content and lots of it.   And like one of the tombstones in this Tom Fishburne cartoon,  those that follow this same […]

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The Video Marketing On Ramp – Getting Started

Guest post from Video and Beyond blog.   So you have been following Video and Beyond now since we launched and you are convinced of the value and ROI potential of integrating video, but you are not yet doing anything with video. How do you get up to speed? Well, it is a bit like the […]

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Best Content Marketing Tactic – ROI

Guest post from Video and Beyond blog.   In their recent article entitled”Which Content Marketing Tactics Get the Best ROI?“, eMarketer outlined the top content elements.  Not surprising to us, video came in second, to featured articles.  Click image to read full eMarketer article The article begins “In an environment in which consumers’ attention is increasingly […]

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Late to the Video Marketing Party?

Guest post from Video and Beyond blog.   Being late to the party is not always a bad thing. Those of us that are innovators know that when you are first, there is a lot of learning that has to happen to get it right and the price for that can be very high.  There is […]

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Who is the biggest GDS? #2 Blog of all time. Really?

I have just taken a look at the stats for the top 10 posts of all time on my blog.  Actually, one of my favorites is the #1 post – To Delta Airlines:  I would have built the website for $80 million. But what surprises me is that “Who is the biggest GDS?” is the […]

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Sequestration – Impact on our industry?

As a result of Congress missing today’s sequestration deadline, a series of large automatic spending cuts are set to take place for federal programs and the travel industry is not immune. Over the next nine years, a total of $1.2 trillion in cuts will take place – with $85 billion in automatic spending cuts occurring […]

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Groupon CEO's parting words

In a letter to the employees of Groupon, Andrew Mason the co-founder and CEO [who was just booted out by the board this week] left these words: “If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest regrets are […]

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