Month: March 2014

Dr. Mollie Marti

Dr. Mollie Marti – Walking With Justice

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Dr. Mollie Marti. The original live interview was 3/28/14. Fresh out of law school, a young, green lawyer moved across the country to clerk for Judge Max Rosenn of the United States Third Circuit Court of Appeals. […]

Read More

Advertising giants in disguise – Part 2 – The Anatomy of the Google Search

Yesterday I wrote about Bing’s search for a hotel.  Today, we turn to Google. They are not so very different from the consumer’s perspective.  The parts of the search screen are fundamentally the same, with slight nuances. AD IDENTIFICATION Google recently changed their search in a couple of ways. First, their ads, which used to […]

Read More

Advertising giants in disguise: The anatomy of the BING search utility

There is a lot of choice today when buying products and services online.   As I described in yesterday’s blog on consumer confusion, there is broad choice in the physical world as well, whether you are buying a bedspread or consumer electronics. The bottom line of that blog was that the buyer needs to know who […]

Read More

Consumer confusion: I thought I was buying from…..

Imagine walking down the street after a wonderful lunch with friends in a new neighborhood.  A beautiful Tommy Bahama bedspread in the window grabs your attention.  Your day is now complete. You walk in and see lots of other Tommy Bahama merchandise.  In the back of your mind you wonder how you missed a new […]

Read More

Solutionz Live! on Healthy Living – Jennifer Tuma-Young – Balance your life, Balance your scale

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Jennifer Tuma Young @inspirista. The original live interview was 1/4/13. Is juggling your busy life weighing you down? The majority of women are busy—our lives are a delicate balancing act. We’re mothers. We’re wives. We’re bosses and […]

Read More

Insights: The drive market strategy is not just the gospel according to Chicke

Calling all travel industry renegades: If you have followed my posts on the drive market opportunity and are going to bravely break the status quo and embrace the notion that the drive market is in fact worth pursuing, I can tell you firsthand that it won’t be popular. The air travel market is sexy.  The […]

Read More

Imagine….. discovering that your current target market is dwarfed by an untapped market opportunity

I have a question for you.  If you were able to reach 100% of a base, versus just a fraction of the market with the same exact products, by just adding some new tools to help people buy those products, would you do it?  Of course you would. I have been the lone voice in […]

Read More

Solutionz Live! on Executive Women’s Issues – Sally Helgesen – The Female Vision

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Sally Helgesen @sallyhelgesen. The original live interview was 5/17/13. Women see the world through a distinctive lens. What they see is defined by what they notice, what they value, and how they connect the dots. The Female […]

Read More

Getting to 100,000 visits to a blog – what does it take? I’m about to find out!

Since I’m nearly there, I am wondering now what it really takes to get over the 100k visitor mark. As I look back at my blog over the past few years, here is what I observe: When I post on a daily basis, my visitor numbers are sustained at a consistent level. During industry events, […]

Read More

Solutionz Live! on Influence – Maria T. Bailey – Power Moms: The New Rules for Engaging Mom Influencers

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Maria T. Bailey @momtalkradio. The original live interview was 8/10/12. Maria Bailey is the most respected voice on moms and for moms.  Unlike other mom experts and spokespersons, she has studied the behaviors of mothers for over […]

Read More