This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Brian Solis. The original live interview was 12/18/15.
The future of business lies in experience architecture and you are the architect.
Do you know how your customers experience your brand today?
Do you know how they really feel?
Do you know what they say when you re not around?
In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed.
Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker.