Category: Marketing / Trends

Perry Marshall

Perry Marshall-80/20 Sales and Marketing

Perry Marshall-80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Perry Marshall. The original live interview was 6/12/15. Perry Marshall has launched two revolutions in sales and marketing. In Pay Per Click advertising, […]

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Jeanne Bliss

Jeanne Bliss- Chief Customer Officer 2.0

Jeanne Bliss- Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine Chief Customer Officer 2.0 is based on a five-competency framework that successfully launched multitudes of Fortune 100 and Fortune 500 companies through their customer experience transformations. The framework addresses the issues that remain prominent, including siloed organizations and the need for clear […]

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Linda J. Popky

Linda J. Popky- Marketing Above the Noise

Linda J. Popky- Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters If you’re a CEO or a CMO who is tired of wasting money on me-too marketing that doesn’t work, you must read this book. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand […]

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Ginger Rockey Johnson

Ginger Rockey Johnson- Remarkability

Ginger Rockey Johnson- Remarkability #1: You’re Not Invisible Don’t Let Your Brand Be Either  Being Remarkable and Standing Out is not hard. Just be yourself, you are the only one who can be. But what are the rules of the game? The problem isn’t that there is a lack of knowledge in the business community. […]

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Peter Shankman

Peter Shankman- Zombie Loyalists

Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman. Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should […]

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Annette Hogan

Annette Hogan – From Rocket Ships to Cruise Ships

Annette Hogan- From Rocket Ships to Cruise Ships This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Annette Hogan. The original live interview was 2/07/14 Annette Hogan is one of the founding board members of the Executive Girlfriends Group and currently serves as Managing Director, ONBOARD.COM. […]

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Margie Aliprandi

Margie Aliprandi- How to Get Absolutely Anything You Want

Margie Aliprandi- How to Get Absolutely Anything You Want This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Margie Aliprandi. The original live interview was 4/3/13. When Margie began her career in network marketing, she was a junior high school music teacher and struggling single mom.  […]

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Annette Hogan

Annette Hogan- Marketing, Kennedy Space Center: Leadership & Change

Annette Hogan- Marketing, Kennedy Space Center: Leadership & Change Kennedy Space Center – EGG Interview w/Annette Hogan. This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald is interviewing Annette Hogan. The original live interview was 4/30/10. . Annette was the head of sales and marketing at Kennedy […]

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