Category: Marketing / Trends

Bryan Kramer

Bryan Kramer-Shareology

Bryan Kramer-Shareology: How Sharing Is Powering the Human Economy This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Bryan Kramer. The original live interview was 4/29/16. Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection–our fundamental […]

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Barbara Henricks

Barbara Cave Henricks- Mastering The New Media Landscape

Barbara Cave Henricks- MASTERING THE NEW MEDIA LANDSCAPE: Embrace the Micromedia Mindset This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Barbara Cave Henricks. The original live interview was 4/1/16. The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen […]

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Brian Solis

Brian Solis- X: The Experience Where Business Meets Design

Brian Solis- X: The Experience Where Business Meets Design This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Brian Solis. The original live interview was 12/18/15. The future of business lies in experience architecture and you are the architect. Do you know how your customers experience […]

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Carol Sanford

Carol Sanford-The Responsible Entrepreneur

Carol Sanford-The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Carol Sanford. The original live interview was on 8/14/15. Responsible entrepreneurs are a special breed, seeking to transform industries and even society itself. They […]

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Perry Marshall

Perry Marshall-80/20 Sales and Marketing

Perry Marshall-80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Perry Marshall. The original live interview was 6/12/15. Perry Marshall has launched two revolutions in sales and marketing. In Pay Per Click advertising, […]

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Jeanne Bliss

Jeanne Bliss- Chief Customer Officer 2.0

Jeanne Bliss- Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine Chief Customer Officer 2.0 is based on a five-competency framework that successfully launched multitudes of Fortune 100 and Fortune 500 companies through their customer experience transformations. The framework addresses the issues that remain prominent, including siloed organizations and the need for clear […]

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Linda J. Popky

Linda J. Popky- Marketing Above the Noise

Linda J. Popky- Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters If you’re a CEO or a CMO who is tired of wasting money on me-too marketing that doesn’t work, you must read this book. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand […]

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Ginger Rockey Johnson

Ginger Rockey Johnson- Remarkability

Ginger Rockey Johnson- Remarkability #1: You’re Not Invisible Don’t Let Your Brand Be Either  Being Remarkable and Standing Out is not hard. Just be yourself, you are the only one who can be. But what are the rules of the game? The problem isn’t that there is a lack of knowledge in the business community. […]

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Peter Shankman

Peter Shankman- Zombie Loyalists

Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman. Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should […]

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Annette Hogan

Annette Hogan – From Rocket Ships to Cruise Ships

Annette Hogan- From Rocket Ships to Cruise Ships This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Annette Hogan. The original live interview was 2/07/14 Annette Hogan is one of the founding board members of the Executive Girlfriends Group and currently serves as Managing Director, ONBOARD.COM. […]

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