Dianna Booher-COMMUNICATE LIKE A LEADER: Connecting Strategically To Inspire, Coach, And Get Things Done
The higher position in an organization one aspires to, the more critical soft skills of leadership and communications are to success. In a world where instant messaging, social media, and on-demand news and entertainment are stretching attention spans to the limit, the ability to communicate effectively separates those who join the executive ranks from the also-rans.
In COMMUNICATE LIKE A LEADER: Connecting Strategically To Inspire, Coach, And Get Things Done, Dianna Booher, a leading authority on leadership communication and executive presence, provides principles and techniques for communicating strategically rather than micromanaging. Strategic communication forms the core of leadership: messages, meetings, conversations, discussions, presentations and press conferences that have pivotal, long-term consequences. Every time a leader speaks, meets, negotiates, writes, or networks, he or she has the opportunity to clarify or confuse, motivate or demoralize, engage or enrage. “Strategic thinkers stand out from the crowd,” says Booher. “Big-picture thinking uniquely positions you as the resource for problem analysis and innovation.”
Based on Booher’s consulting work with senior executives at companies such as IBM, Lockheed Martin, ExxonMobil, BP, Morgan Stanley, Deloitte, PepsiCo, and Frito-Lay, COMMUNICATE LIKE A LEADER provides guidelines on how to:
Interview and hire top talent for your team
Avoid hiring toxic employees
Give usable feedback as a coach, not a critic
Connect to strengthen one’s network and increase the value of the personal brand
Present persuasive recommendations that get action
Run productive meetings that deliver results
Fire poor performers so they don’t demoralize the team
Negotiate to achieve strategic goals
The book focuses on the relationships, situations, and decisions that leaders face because of their position and responsibility. Whereas tactical communications is about getting things done, strategic communications is about getting the right things done. Consequently, strategic thinkers and communicators typically end up in the executive ranks. Strategic communication is the smoothest, most direct route to the C-suite. “The degree to which you can communicate strategically in every interaction will determine your ultimate success with peers, staff, clients, suppliers, and your own executive team,” says Booher.
Cast the vision, chart the course, and lead by example
Communicate up and down the chain of command and across department lines to make sure all stakeholders understand the big-picture impact
Network strategically to connect and involve the right people for input, and then negotiate for mutual benefit
Speak persuasively, write clearly, and conduct meetings that deliver results
Ultimately, strategic communication is about building trust and the leader’s own relationships. “Without a foundation of trust, you have no platform for authentic communication,” says Booher. “When trust has been developed and tested over time, the relationship remains rock-solid. When your coworkers, customers, constituents, and family trust you, they listen to your input, support your work, and remain loyal in difficult times.”
HOW TO BUILD TRUST
• Tell the truth. Avoid deception in all its forms.
• Give reasons for the actions you take and the decisions you make. Be transparent.
• Make your actions match your words. Be sure what you say in public matches what you do in private.
• Demonstrate competence. No matter how much we like somebody, we trust those people who have a track record of performance — whether it’s developing software, designing business processes, or driving forklifts.
• Show humility. Be approachable, not arrogant and aloof. Be friendly and likeable, not a know-it-all who must have the last word on every topic in every discussion.
• Demonstrate confidence. If you don’t believe in yourself, why should others?
• Have a positive outlook. For the most part, people want to trust those who are upbeat rather than negative. People need hope in the future.
• Trust others.
For current executives and those wishing to join the executive ranks, applying the principles in COMMUNICATE LIKE A LEADER will help to boost one’s personal brand and solidify one’s reputation within the organization and the industry at large.
As founder and CEO of Booher Research Institute, Dianna Booher works with organizations to help them communicate clearly and with leaders to expand their influence by a strong executive presence. She has provided communication programs and coaching to some of the largest Fortune 500 companies and governmental agencies, such as IBM, Lockheed Martin, Raytheon, ExxonMobil, BP, Chevron, ConocoPhillips, Siemens, NASA, and the U.S. Navy. National media outlets frequently interview Booher for opinions on critical communication issues: Good Morning America, USA Today, Forbes.com, Wall Street Journal, FastCompany.com, Success, Entrepreneur, Investor’s Business Daily, Fox, CNN, CNBC, Bloomberg, NPR, The New York Times, and The Washington Post.
Her website is http://www.booherresearch.com/
To purchase to book click HERE