Tag: CRM

Lars Helgeson – CRM for Dummies

Lars Helgeson is the author of CRM for Dummies Lars Helgeson is a pioneer in sales and marketing technology. His CRM platform for small to mid-size businesses, GreenRope, was built from scratch and has grown to include over 3,000 clients in more than 40 countries since its inception in 2011. He is a frequent speaker for […]

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IRM trumps CRM and it will require BIG Data

Replacing flawed CRM, is Individual Relationship Management. IRM is the new black and it trumps Customer Relationship Management. Whether or not you buy our arguments in the two previous blogs on this topic, I will first say that neither IRM or CRM can deliver relevant data without what is now being called BIG Data. One […]

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Individual Relationship Management (IRM™) – putting Mobile and GPS Innovation on steroids

This is a continuation of our series on IRM™ – Individual Relationship Management.  To catch up, see the first two part series, authored by John Fleming of Solutionz.   Part 1 – The flaw in Customer Relationship Management (CRM) as the sole approach to Customer Intimacy Part 2 – Individual Relationship Management (IRM) trumps CRM We […]

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Individual Relationship Management (IRM) trumps CRM

Part 2 of a 2 Part Series on Individual Relationship Management (IRM) versus Customer Relationship Management (CRM) which is flawed By Guest Author, John Fleming, Executive Advisor to Solutionz  Individual Relationship Management – IRM – is not a technology, but a cultural foundation that must exist in a company before customer intimacy can become a […]

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The flaw in Customer Relationship Management (CRM) as the sole approach to Customer Intimacy

Part 1 of a 2 Part Series on Individual Relationship Management (IRM) versus Customer Relationship Management (CRM) By Guest Author, John Fleming, Executive Advisor to Solutionz For well over a decade, customer relationship management (CRM) practitioners have touted the marriage of customer information with demographic, psychographic and behavioral propensity data to help you get closer […]

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