Tag: Mark McKinney

Mark McKinney and Steve Fedorko – My Client is the Devil (and other myths)

Mark McKinney PhD and Steve Fedorko PhD – My Client is the Devil (and other myths)   The lifeblood of any services business is its clients. Those who deal with clients day-to-day—the Account Leads—must keep the clients coming back for more. But clients can sometimes be difficult to please. In My Client is the Devil […]

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