Tag: Marketing

Peter Shankman

Peter Shankman- Zombie Loyalists

Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman. Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should […]

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Marketing Mischief: You are not your Customer

MK here.  I am working on a new business with a global team.    We are a diverse group.  We are millennia’s, genXs and boomers.  We are British, Chinese, American and Canadian.  We are diverse in culture, education and gender.  Just like our target market. Yesterday I was talking to one of the leaders about […]

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Solutionz Live! on MARKETING – Libby Gill – Capture the Mindshare and the Market Share Will Follow

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Libby Gill. The original live interview was 1/24/14 Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on […]

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Solutionz Live! on CUSTOMER INTIMACY – Crafting the Customer Experience with Kelly McDonald @kellycmcdonald

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Kelly McDonald. The original live interview was 1/25/13. Current Business Podcasts at Blog Talk Radio with Solutionz Live on BlogTalkRadio A “one-size fits all” approach to customer service is no longer viable. Businesses competing on service need […]

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Annette Hogan

Annette Hogan- Marketing, Kennedy Space Center: Leadership & Change

Annette Hogan- Marketing, Kennedy Space Center: Leadership & Change Kennedy Space Center – EGG Interview w/Annette Hogan. This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald is interviewing Annette Hogan. The original live interview was 4/30/10. . Annette was the head of sales and marketing at Kennedy […]

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