Tag: @mkmarsden

Happy New Year – Minimize the bad mischief and celebrate the good




Thank you to our loyal readers from the United States, China, Israel, France, Russia, Ukraine, Germany, Czech Republic, Canada, Belgium, India, United Kingdom and Indonesia.  We so appreciate you. Have a very happy and prosperous New Year.  Minimize the bad mischief and celebrate the good! Partners in Mischief, Chicke Fitzgerald, from Tampa, FL MK Marsden, […]

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Deadly Mischief – Fighting Business Blazes




When a fire is raging, you have no choice but to work toward extinguishing the offending blaze.   But what if the smoldering coals finally go out and you suddenly see clearly and in front of you is someone laying kindling in a pile.  And to his or her right, there is someone with a container […]

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Marketing MIschief – Missing the person in the target




Greetings from down under and welcome to MK’s Monday morning marketing mischief.   Last week we talked about the need to focus on a key target market that you and your company can delight…. great, so now you might ask — how do we do that? Target markets are made up of people.    Your […]

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Marketing Mischief – Targeting is SINGULAR




MK here, with your Monday morning marketing mischief.   Well, actually, by the time you read this, it will be midnight in Australia, where I am spending the next month on assignment.    In our management consulting company we get to work with amazingly successful companies who want to accelerate the growth of their businesses further.  […]

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The difference between thanks and acknowledgement




Lots of leaders will say thank you but have you ever worked for a leader that was great at acknowledgement?    They are rare in my experience.   Part of our executive coaching is to help leaders get GREAT at acknowledgement.  Why? Because it has a huge impact on: team performance, corporate culture, loyalty and it […]

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Marketing Mischief: You are not your Customer




MK here.  I am working on a new business with a global team.    We are a diverse group.  We are millennia’s, genXs and boomers.  We are British, Chinese, American and Canadian.  We are diverse in culture, education and gender.  Just like our target market. Yesterday I was talking to one of the leaders about […]

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Marketing Mischief: SEM is Killing your Brand




If you were a fan of Solutionz Think Tank blog, we have renamed it.  Same blog. New name.  Please give a warm welcome co-author Mk Marsden, my partner in mischief. This is the first in a series of Thought Leadership blogs jointly authored by Chicke Fitzgerald and MK Marsden.  Here, we expose the mischief behind […]

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New Series: The Alphabet Soup of Success




I love a challenge.  So, today I am launching a new blog.  A 26-day series – the Alphabet Soup of Success. Each day a new letter and a new word.  This blog is all about CAPITAL letters, because when something is really important, even in our minds, we capitalize it.  Thanks to my new friend @mkmarsden […]

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Success Soup – A is for Acumen




This is the first in a series – Alphabet Soup of Success. Many of us would think about the domain part of expertise when we hear the word “acumen”, such as in “business acumen”. I maintain that the really important part of this definition is the combination of being able to make good judgements and […]

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