Tag: Travel

Sam Horn

Sam Horn- Year By The Water

Sam Horn- Year by the Water What if you played hooky for a day?  What would you do?  Where would you go? After her 20-something son told Sam Horn, “You’ve created a life where you can do anything you want and you’re not taking advantage of it,” she realized he was right and there was […]

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Cathy Salustri

Upcoming Show- 12pm noon ET

Cathy Salustri- Backroads of Paradise: A Journey to Rediscover Old Florida In the 1930s, the Federal Writers’ Project sent mostly anonymous writers, but also Zora Neale Hurston and Stetson Kennedy, into the depths of Florida to reveal its splendor to the world. The FWP and the State of Florida jointly published the results as Florida: A Guide […]

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Pedro Ceron- Co-Founder of Travel Massive Tampa Bay

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Advertising giants in disguise – Part 2 – The Anatomy of the Google Search

Yesterday I wrote about Bing’s search for a hotel.  Today, we turn to Google. They are not so very different from the consumer’s perspective.  The parts of the search screen are fundamentally the same, with slight nuances. AD IDENTIFICATION Google recently changed their search in a couple of ways. First, their ads, which used to […]

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Dare to Differentiate

For the past two days I have been taking advantage of the Live Stream for the #Phoscuswright conference in Hollywood Florida.  There has been a lot of talk of innovation, but really very little true differentiation over where we have been for the last decade. We have been a decidedly air-centric industry.  Yes, we have […]

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