Tag: Travel

Sam Horn

Sam Horn- Year By The Water

Sam Horn- Year by the Water What if you played hooky for a day?  What would you do?  Where would you go? After her 20-something son told Sam Horn, “You’ve created a life where you can do anything you want and you’re not taking advantage of it,” she realized he was right and there was […]

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Pedro Ceron- Co-Founder of Travel Massive Tampa Bay

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Advertising giants in disguise – Part 2 – The Anatomy of the Google Search

Yesterday I wrote about Bing’s search for a hotel.  Today, we turn to Google. They are not so very different from the consumer’s perspective.  The parts of the search screen are fundamentally the same, with slight nuances. AD IDENTIFICATION Google recently changed their search in a couple of ways. First, their ads, which used to […]

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Dare to Differentiate

For the past two days I have been taking advantage of the Live Stream for the #Phoscuswright conference in Hollywood Florida.  There has been a lot of talk of innovation, but really very little true differentiation over where we have been for the last decade. We have been a decidedly air-centric industry.  Yes, we have […]

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