Knowing What You WANT – #3 of 25 Traits of a Fearless Entrepreneur

Jack Canfield said “One of the reasons most people don’t get what they want out
of life is that they fail to decide and define in clear detail what it
actually is
that they want.”.  
I would say it a different way.  You can’t fearlessly pursue what you haven’t clearly articulated.
In clearly defining and stating the things you want, there is a fine balance between reinforcing your goals in everything you do and appearing self-centered and
This is a battle that I have fought since I was very young, as my parents taught me early on that I could do and be anything that I wanted.  Nothing wrong with that, right?  
Much to my surprise, that same confidence that is the foundation of my fearlessness was often misinterpreted by others as arrogance.  
I have learned over the years that it is essential as a part of this journey to show your heart to others and not just your determination and drive.  Although completely counterintuitive, I believe that vulnerability is actually strength.   Hence the transparency of this very blog.   
Back to knowing where you are going.  For me, if what I do only produces incremental change, it is likely
that I will get bored with the endeavor. 
I want to be a part of changing the world and having significant impact (aka, Purpose).
I have always been an iconoclast, breaking the mould and
being dissatisfied with the status quo. That has been true with my various
roles when I was still a part of Corporate America and it was equally true when
I consulted.  
Now that I am building
technology for the travel industry, I am solving big problems that have been
ignored by my industry and then am giving back of my profits to charity.  As I mentioned in yesterday’s blog about Purpose, trait #2, I call that changing the world, one trip at a
I may have to wait longer than most to see the fruits of my
labors, but I know that when I do “arrive” that the journey will have been
worth it.
To be more clear, I want to be the CEO of a well-funded
technology company that changes the travel industry.
In the short term, I know that I want to fund what I am
doing on my own, without obligation to outside investors.  That came out of my experience losing $6m of
an investor’s money to a spectacular failure in my first technology company.

This time it is all on me. 
(see Trait #1)


Did you miss the previous blogs in this series?

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