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Customer Centricity

Lars Helgeson – CRM for Dummies

Lars Helgeson is the author of CRM for Dummies Lars Helgeson is a pioneer in sales and marketing technology. His CRM platform for small to mid-size businesses, GreenRope, was built from scratch and has grown to include over 3,000 clients in more than 40 countries since its inception in 2011. He is a frequent speaker for …

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Kelly McDonald- Crafting the Customer Experience

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Kelly McDonald. The original live interview was 1/25/13. A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic …

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