Category: Customer Centricity

Lars Helgeson – CRM for Dummies

Lars Helgeson is the author of CRM for Dummies Lars HelgesonĀ is a pioneer in sales and marketing technology. His CRM platform for small to mid-size businesses, GreenRope, was built from scratch and has grown to include over 3,000 clients in more than 40 countries since its inception in 2011. He is a frequent speaker for […]

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Adam K. Levin

Adam K. Levin- Swiped: How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves

Adam K. Levin- Swiped: How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves Increasingly, identity theft is a fact of life. We might once have hoped to protect ourselves from hackers with airtight passwords and aggressive spam folders, and those are good ideas as far as they go. But the […]

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David Nour

David Nour – Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration

David Nour- Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration? What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and […]

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Kelly McDonald- Crafting the Customer Experience

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Think like a customer

Most of us are way too young to remember that there was a day when the person who received a letter paid for the postage.  Or that the person receiving a cell phone call paid for the minutes, as well as the person placing the call. Until today, when I saw my daughter’s boarding pass […]

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