Category: 2008

Are you reaching the forgotten mass market

Are You Reaching The Forgotten Mass Market?   A guide on marketing to the Non-Air Traveler by Chicke Fitzgerald The high price of airline fuel and news of the airlines cutting their schedules this fall are dominating travel news today. Nearly every newsletter, magazine and even major newspapers such as Wall Street Journal, USA Today [...] Read More

The Irresistible Pull of Irrational Behavior – Travel Industry Style

I just started reading this book last night. I was immediately struck by the parallels of the stories told by authors Ori and Rom Brafman about various situations where intelligent, normally logical individuals make decisions that make absolutely no sense. For anyone that follows my musings about distribution on a regular basis, you know that […]

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The Distribution Ecosystem – The GNEs, where are they now?

For over 30 years now, the distribution ecosystem has been evolving, providing multiple ways for sellers to reach buyers. Those that have been around the industry for any amount of time will remember the days when the GDS not only sat in the center of the distribution diagram, but they were synonymous with distribution. That […]

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Channel Choice – Hotel Distribution 101

You are standing at a fork in the road. There are no clear signs telling you what to do. Your gut tells you to follow the road most traveled, but is that the right thing to do? You are a manufacturer of soap – all kinds of soap. You have a choice in how to […]

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Marketing to Moms

A trillion dollar market. Who knew? This book came to me as a gift. I was out of town all last week, so haven’t had a chance to read it yet, but if the text on the fly cover of the book is to be believed, we need to stop, look and listen to the […]

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Imagine a bigger market…..

Today on Guy Kawasaki’s blog (which is a must read for marketers), he addressed the subject of envisioning a market that is bigger than what you have traditionally embraced. Well, in the travel industry, this is actually not hard. Anyone that has read my white paper on marketing to the non-air traveler knows now that […]

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Dawning of a new day

As I write this, the sun is coming up here in beautiful Tampa. There is something about palm trees that are in a sillhouette at this time of the morning, when everything is quiet that inspires me to blog. Or perhaps it is the strong coffee that I’ve been drinking for the past hour! I […]

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Welcome to Distribution Solutionz

Global Travel Distribution I have spent the bulk of my career in the travel industry, somehow touching the marrying of buyers and sellers of travel. Officially it has been 30 years. Whew. It goes by fast. I joined the industry the first year that the GDSs (then CRS) were installed in travel agencies. I’ve spent […]

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