Category: Travel

Anne Loehr

Anne Loehr- The Spirit of Adventure & Create a Culture of Purpose in Your Organization

Anne Loehr- The Spirit of Adventure & Create a Culture of Purpose in Your Organization I call one of my values “wind in my face” because I value the spirit of adventure– the feeling I get when sitting on top of a safari vehicle with wind blowing in my face. Climbing Kilimanjaro aligns with my […]

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EVENT PLANNER EXPOSE: The Room Block Fallacy

Are you still spending time pre-arranging rooms so that your attendees will get the best rate at your event?   For decades, a practice known as blocking hotel rooms has been the way that event and meeting planners have arranged rooms for their event.   But guess what? There is a better mousetrap. I have […]

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Is the Travel Industry on your dropdown list of industries??

I have the pleasure of serving in one of the largest industries in the world.  If you don’t know what the travel industry contributes to our country, you may want to watch this video from my friend Roger Dow of the US Travel Association. State of the Travel Industry 2016 from U.S. Travel on Vimeo. […]

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Death by text?

    Guest post from Video and Beyond blog.   How do you communicate most effectively? This week I was with a client in Las Vegas working on their business plan and rather than talking through each point and hoping that everyone was on the same plane, I did what I do best I painted a […]

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Are you reaching the forgotten mass market

Are You Reaching The Forgotten Mass Market?   A guide on marketing to the Non-Air Traveler by Chicke Fitzgerald The high price of airline fuel and news of the airlines cutting their schedules this fall are dominating travel news today. Nearly every newsletter, magazine and even major newspapers such as Wall Street Journal, USA Today [...] Read More

The Irresistible Pull of Irrational Behavior – Travel Industry Style

I just started reading this book last night. I was immediately struck by the parallels of the stories told by authors Ori and Rom Brafman about various situations where intelligent, normally logical individuals make decisions that make absolutely no sense. For anyone that follows my musings about distribution on a regular basis, you know that […]

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The Distribution Ecosystem – The GNEs, where are they now?

For over 30 years now, the distribution ecosystem has been evolving, providing multiple ways for sellers to reach buyers. Those that have been around the industry for any amount of time will remember the days when the GDS not only sat in the center of the distribution diagram, but they were synonymous with distribution. That […]

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Channel Choice – Hotel Distribution 101

You are standing at a fork in the road. There are no clear signs telling you what to do. Your gut tells you to follow the road most traveled, but is that the right thing to do? You are a manufacturer of soap – all kinds of soap. You have a choice in how to […]

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Imagine a bigger market…..

Today on Guy Kawasaki’s blog (which is a must read for marketers), he addressed the subject of envisioning a market that is bigger than what you have traditionally embraced. Well, in the travel industry, this is actually not hard. Anyone that has read my white paper on marketing to the non-air traveler knows now that […]

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Dawning of a new day

As I write this, the sun is coming up here in beautiful Tampa. There is something about palm trees that are in a sillhouette at this time of the morning, when everything is quiet that inspires me to blog. Or perhaps it is the strong coffee that I’ve been drinking for the past hour! I […]

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