Charlotte Beers- I’d Rather Be In Charge: A Legendary Business Leader’s Roadmap for Achieving Pride Power and Joy at Work
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Charlotte Beers. The original live interview was 9/12/14.
Throughout her illustrious career, Charlotte Beers has been a CEO, a Chairman, an Undersecretary of State, and the first woman to appear on the cover of Fortune Magazine. Based on wisdom Charlotte has gained on her journey from a brand management position at Uncle Ben’s Rice, to Chairman of two worldwide advertising agencies, to Undersecretary of State, I’d Rather Be in Charge offers sophisticated guidance from an inside source who has been in the trenches. Part personal history, part pragmatic guide, her book gives women the tools they need to gain a level of self-belief that will help them succeed in the modern workplace.
Charlotte began her career at J. Walter Thompson Advertising, becoming the first female Senior Vice President in the firm’s history. From there, Charlotte was called to bring her skills as a turnaround agent to Tatham-Laird & Kudner as CEO. Her success there led her to become Chairman/CEO of Ogilvy & Mather Worldwide. From 2001 to 2003, she served as Undersecretary of State for Public Diplomacy & Public Affairs, taking on the task of bringing Brand America to the world.
Now, Charlotte is sharing her extensive knowledge and experience in I’d Rather Be in Charge, providing concrete, step-by-step solutions to the serious issues facing working women today: Though exceptionally qualified, willing, and ready for the challenge, women are not yet in positions of influence and leadership in many of the industries they represent.
Charlotte provides lessons ranging from how to know yourself to managing confrontational situations. Part personal history, part pragmatic guide, I’d Rather Be in Charge gives women the tools they need to gain a level of self-belief that will help them succeed in the modern workplace. Charlotte believes that women need to explore what really makes them tick and learn to present this knowledge in a persuasive fashion as they move up the ladder. I’d Rather Be in Charge offers a blueprint of elegant solutions for making this climb to being in charge and finding meaning and joy at work.
I’d Rather Be in Charge is a breakthrough book, a master class for women who are ready to learn from a legendary business leader how to shatter the glass ceiling, reach the corner office, and—above all—develop their highest self in the workplace and beyond.
Born in Texas, Charlotte Beers has combined her business insight with an innate Southern charm to become highly successful in the competitive world of advertising and marketing, which in turn took her on to the position of Undersecretary for Public Diplomacy and Public Affairs reporting to Secretary of State Colin Powell.
Charlotte’s website is http://charlottebeers.com/
To order her book click HERE
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