David Nour- Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration?
What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?
Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously.
David Nour is a growth strategist and the thought leader on Relationship Economics® – the quantifiable value of business relationships. In a global economy that is becoming increasingly disconnected, The Nour Group, Inc. has attracted consulting engagements from over 100 marquee organizations in driving unprecedented growth through unique return on their strategic relationships. David has pioneered the phenomenon that relationships are the greatest off balance sheet asset any organization possesses, large and small, public and private.
A native of Iran, David came to the U.S. with a suitcase, $100, limited family ties and no fluency in English! He earned an Executive MBA from the Goizueta Business School at Emory University and a BA degree in Management from Georgia State University.
This on demand audio is a part of the The Game Changer Network Series. Chicke Fitzgerald interviews David Nour. The original live interview was on 6.02.17.
In Co-Create, David Nour makes the case that co-creation leads to Market Gravity™, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense―backed by tangible metrics―that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.
David is The World’s Most Effective Advisor and Speaker on Building STRATEGIC Relationships. He annually delivers 50 global keynotes on business relationships, social & mobile disruptive technologies, and adaptive innovation at leading industry association conferences, corporate meetings, and academic forums. He is often a guest lecturer at the Goizueta Business School at Emory University and Georgia Tech’s College of Management. David serves as the lead independent director on the board of introNetworks, a privately held intelligent community technology firm based in Santa Barbara, California.
David’s unique perspective and independent insights on business relationships as well as social and mobile innovation have been featured in a variety of prominent blogs and publications including The Wall Street Journal, The New York Times, Fast Company, Knowledge@Wharton, Associations Now, Huffington Post Business, Medium, Entrepreneur and Success magazine.
He is the author of several books including the best selling Relationship Economics (Wiley), ConnectAbility (McGraw-Hill), The Entrepreneur’s Guide to Raising Capital (Praeger), Return on Impact (ASAE), and the forthcoming, CO-CREATE: (St. Martin’s Press), an essential guide showing C-level leaders how to optimize relationships, create market gravity, and greatly increase revenue.
An Eagle Scout himself, David is passionate about youth with his foundation’s support of the Centennial Scouting movement, Junior Achievement, One Voice – aiming to create peace in the Middle East, and the High Tech Ministries. He is currently an active member of the FBI Citizens’ Academy, Association for Corporate Growth (ACG), and the National Association of Corporate Directors (NACD) where he has earned the Governance Fellow accreditation.
The Nour Group’s sample clients include: Amerinet, American Society of Association Executives (ASAE), Assurant Solutions, Chubb Insurance, Cisco Systems, Deloitte Consulting, Delta Dental, Disney, Equifax, Emory University, General Reinsurance, Hilton Worldwide, HP, IBM, InfoComm International, KPMG, Novelis, and UBM.
David’s website is http://nourgroup.com/
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