Dorriah Rogers

Dorriah Rogers- DECIDE TO PROFIT: 9 Steps to a Better Bottom Line

Dorriah Rogers- DECIDE TO PROFIT: 9 Steps to a Better Bottom Line

We are operating in a world defined by rapid-fire change, shifting markets, and a high demand for innovation. Yet, in spite of the world’s battle cry for newness and growth, businesses continue to suffer from net margin erosion, lack of productivity, and a decline in employee morale.

In DECIDE TO PROFIT: 9 Steps to a Better Bottom Line, Dorriah L. Rogers, Ph.D. – CEO of Paradyne Consulting Works, a firm serving Fortune 100 and 500 organizations, large government entities, and the U.S. military – argues that leaders and employees need a renewed focus on the very reason businesses operate if they want to thrive ahead of the curve. That is, a simple and clear-cut path to a profitable bottom line that anyone can implement.

“The key to adapting to increasingly tough competition and exceling within ever-changing markets is not the latest program du jour of management fads and language,” says Rogers. “Rather, it’s simply focusing all efforts on the money.”

DECIDE TO PROFIT demonstrates success is research-backed, uncomplicated, and democratic (that is, all ranks of an organization are aligned with common business goals). In writing the book, Rogers has already done the hard work on the back end for organizations in any industry to fall back on by vetting, curating, and codifying research, case studies, and intensive problem-solving with thousands of employees, managers, and executives experiencing an inability to tie innovation and growth to bottom-line profit. From her research and experience working with some of the largest and most complex projects and organizations across the continent, she offers a straightforward 9 step program built from both a bottom-up and top-down approach to maintaining and growing net profit: employees are empowered to follow a clear systematic process for decision-making related to the financial goals of their company and managers are offered a ready tool to continuously shape their organizational culture and business outcomes.

“The 9 Steps were designed to remove the need to be an expert or to bring in outside help,” writes Rogers. “They utilize the already existent expertise within your company and rely on your very own people to implement the changes. They create a culture of ownership, vested interest, financial sophistication, and sound decisions. This cultural shift is critical to your success.”

The 9 Steps are a prescriptive, step-by-step program for any person at any level to employ, create stake in a company, and involve themselves in the success of a business. They show readers how to avoid common decision-making mistakes, provide checklists and tools to foster a creative and idea-driven culture within organizations, and include guidelines that are easy to understand and implement to ensure a financially-sound future:

-Identify the system that needs improvement.
-Put the right team together.
-Identify the goal.
-Observe the system.
-Identify bottlenecks within the system.
-Select optimal solution(s) for improvement.
-Implement one change at a time.
-Sustain a culture of continuous improvement.

DECIDE TO PROFIT is the conclusive operations manual for employee-owned, sound and innovative business decisions that are key to both sustainable growth and profit.

Dorriah L. Rogers, Ph.D. began her career in the engineering and advanced technology industry in the late 1990s. She founded her consulting firm in 2003, and brings almost 20 years of unique experience providing guidance to numerous Fortune 100 and 500 organizations throughout North America. She specializes in identifying and solving issues affecting efficiency, productivity, and profitability. Her client base includes a who’s who of Fortune 100 organizations, as well as the Department of Defense, U.S. Navy, U.S. Army Corps of Engineers, and other large government entities. As CEO of Paradyne Consulting Works, LLC, she has led her team in the areas of productivity and process improvement, strategic business planning, operational streamlining, profitability, and organizational change management.

To order the book click HERE

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