Driving – New Lost Cost Competition for Airlines? (turns out it is not so new)

For the last 4 years, it is a well known fact that I have been a champion of the drive market. 

This week I was looking back at a book that I co-wrote in 2001 with Kathy Misunas – Multi-Channel Distribution The Essential Guide.  I found this chapter.   Turns out that we first started talking about this then.  

In April of 2002 when this was published, nearly 60% of all travel was by car.  It is now over 85%.  This is not a temporary trend. 

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