Ekaterina Walter – The Laws of Brand Storytelling

I am Ekaterina Walter and I am a Game Changer

“Ekaterina is a master of storytelling and brand marketing.  She was born with a gift and we are fortunate that she feels compelled to share her wisdom with us!”

 

Get to know Ekaterina by listening to her TedX talk.  She has an amazing background.

This is my third interview with Ekaterina.  Each time, I find myself inspired to be the best that I can be.  Today I’m sitting down with her book, pen in hand, to take from her new book specific inspiration for my latest tech venture.

Game Changer Network host, Chicke Fitzgerald

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty   
We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action.

How?

 

By following these laws:
    • The Protagonist Laws: Know Who You Are
    • The Strategy Laws: Understand Your Goals
    • The Discovery Laws: Find Your Story
    • The Story-Making Laws: Craft Your Story
    • The Channel Laws: Share Your Story
    • The Laws of Engagement: Engage with Your Communities

 

Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.

Listen to the interview

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About Chicke Fitzgerald and the Game Changer

Chicke Fitzgerald is the CEO and founder of Solutionz Innovations, LLC and The Game Changer Network, Inc.   The Game Changer Network provides authors with a platform to tell their story about how they are changing the game in their world.  The show just celebrated its 10th anniversary.  Chicke has interviewed over 300 authors, celebrities and experts.

She is also the author of the Game Changer, a business fable about transformational business design.

Click on the image to order a copy of the Game Changer.