This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Ekaterina Walter. The original live interview was 3/15/13.
Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site.
If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook.
There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information.
If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right?
At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success:
PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in
PURPOSE—Don’t just create a great product; drive a meaningful movement
PEOPLE—Build powerful teams that can execute your vision
PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything
PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution
Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.
Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.