Entrepreneurial Tip #3 – Return on Insight, the new measurement

Two in one day. Enjoy.

I loved this article that talks about the notion of Return on Insight as a new form of measurement of success versus Return on Investment (or perhaps as an adjunct so that you don’t make your CFO apoplectic).

The author, David Armano, contends that you need to listen, learn and adapt and you need to do it quickly to remain competitive and to achieve profitability.

Click Here to read the article in Business Week. Follow David on Twitter @armano

Chicke Fitzgerald

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