Forward by Bob Burg, the co-author of The Go-Giver

If you have ever tried to build a business, joined an early stage company, or invested in a business, you know that the leadership team and employees face immense challenges at every stage of the company’s development. If the company is growing, it is still hard, but you are one of the lucky ones. If the company is failing, it’s not only harder, it is much less rewarding and a lot more stressful. The fact is that nearly 9 out of 10 startups in the U.S. fail. And the average “overnight success” takes eight years.

In The Game Changer Chicke Fitzgerald applies what she has learned from her personal and professional successes and failures to craft a story about transformational business design. The result of that design is a culture of joy, enjoyed by the staff, customers, and investors alike.

Chicke’s experience creating and leading startups, coupled with her track record as an innovation leader with American Airlines Sabre, Worldspan and SITA, give her a very broad perspective on the challenges companies and teams face at all stages of the game. She adeptly brings those experiences and perspectives to the story of Avi and his team as they struggle to grow their software company, even after taking in outside investment.

The allegorical writing style in The Game Changer makes it a personal journey as well as a business book.

As readers, we can all identify with the characters and the dynamics across the team. You will have plenty of Oh yeah, I’ve been there, moments as you read this book. The characters’ backstories frame their points of view and outline their strengths and weaknesses and their roles in the current business. Because each character helps personalize the learning and make the lessons relevant, any business professional will relate to the story and enjoy the read.

Reading this book, you will be exposed to snippets of other great business and marketing books and get the themes and highlights from a host of bestselling business and leadership authors. This interweaving of Chicke’s real-life interviews with top authors and the key points from other authors’ books is a unique approach to delivering her message. It is also a testament to her personal leadership style—learning from other leaders and acknowledging those game-changers’ impact in her personal and professional life.

The author’s goal was to make The Game Changer an easy, yet impactful, read and it is.

You will learn something valuable in each chapter and get tips that you will be able to apply in your business that same day. Use The Game Changer to identify the challenges in your business and your team and set the course to your next level of success.

After all, that is Chicke’s goal as a game changer—to accelerate your success and to give you the courage to write your own aspirational story.

We have a number of opportunities for you to get in on the Game Changer Project, including ordering an autographed copy of the book.