How to Get a Meeting with Anyone

Stu Heinecke is a bestselling business author, a hall of fame-nominated marketer and one of The Wall Street Journal cartoonists. In How to Get a Meeting with Anyone (2-2016), he introduced the world to “Contact Marketing,” which uses micro-focused campaigns to connect with critically-important accounts and prospects. Using the twenty categories of contact campaigns in the book, readers have gone on to produce explosive scaling of careers, businesses and lives. In Even More Outrageous Ways to Get a Meeting with Anyone (10-2019), Heinecke adds more techniques, tips and strategies, more than sixty illustrated case studies, an updated Contact Marketing model that sets a new baseline for response—at 100%—and introduces “Pocket Campaigns” as a replacement for business cards.