The Generational Gap – Marketing to younger adults

For those that are tired of the airline/GDS debate, we are going to take a break this week and talk about some broader marketing and distribution issues, such as the generational gap, our topic for today.

How Younger Adults React to Brands on Social Networks – eMarketer

Who are you trying to reach? If you are going for the younger audience, you simply can’t ignore the use and impact of social media even if your boss says that Twitter is a waste of time.

For more information, read the entire article HERE.

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