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Is INNOVATION DOA in your company?


Have you ever had a new idea that you knew was literally “the” idea of the century, but when you take it to the powers that be, it dies a quick death?

This cartoon from Tom Fishburne of Marketoonist.com nails this topic:

“There is an inevitable friction in bringing ideas to life within a company. That friction can polish an idea and make it stronger, sand the edges of the idea and make it weaker, or kill the idea altogether.”

You can fill in the blank with your own reasons why you can’t focus on the amazing new opportunity, but the fact is that when innovation dies, so does sustainable growth.

How do you answer the golden goose opportunity when it comes to you?

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