Libby Gill- Capture the Mindshare and the Market Share Will Follow
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Libby Gill. The original live interview was 1/24/14
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect.
Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute. Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Libby is the founder and CEO of executive coaching and consulting firm Libby Gill & Company.
Business is built on capturing the market share. But the most successful individuals and organizations know that before they win market share, they must capture the mindshare of their customers – that is, their heads, hearts, trust, and loyalty.
Through case studies, client success stories, and easily replicable Mindshare Minutes, executive coach and brand strategy expert Libby Gill reveals the Seven Core Mindshare Methods: Clarify, Commit, Collaborate, Connect, Compete, Communicate, and Contribute. You’ll learn powerful techniques to:
- Articulate your authentic value in a compelling brand promise
- Confirm credibility to position yourself as the go-to authority in your field
- Align your team’s personal brands with the organizational vision
- Master strategies for creating long-term customer loyalty
If you need to influence, attract, persuade, lead, or sell, Capture the Mindshare provides a valuable blueprint for building deep and lasting connections. For executives and entrepreneurs, emerging leaders and established stars, this book can help anyone build a cutting-edge brand in a cluttered landscape, create inspired connections with customers, and propel your employees to ever-greater achievements.
Libby Gill is the former head of communications and public relations for Sony, Universal, and Turner Broadcasting. An international speaker, bestselling author, and former Dallas Morning News columnist, she has shared her success strategies on CNN, NPR, the Today Show, and in BusinessWeek, Time, The New York Times, Wall Street Journal, and more.
Libby helps established and emerging leaders at companies including Avery Dennison, Cisco, Disney-ABC, GoDaddy, Kellogg’s, Microsoft, Oracle, PayPal, Royal Caribbean, Safeway, Warner Bros., Wells Fargo, drive passion and high performance.
To order her book click HERE
Libby’s website is http://libbygill.com/