Lisa Earle McLeod

Lisa Earle McLeod-Selling With Noble Purpose

Lisa Earle McLeod-Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Lisa Earle McLeod. The original live interview was 4/25/14.

Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts.  In an era where most organizations believe that money is the only way to motivate salespeople, Selling With Purpose offers a sustainable and exciting alternative.

Lisa began her career with Procter & Gamble, where she established herself as a sales leader and highly-skilled sales coach. She established her own firm in 1993. She’s spent over 10,000 hours coaching sales people and leaders and has conducted over 500 workshops and keynotes. McLeod is the Sales Leadership expert for and the author of 4 bestselling books in three different genres: business, personal development, and humor.

This book shows executives, managers, and aspiring sales leaders how to find your NSP and create a sales force of True Believers who drive revenue and do work that makes them proud.
* Explains why sales organizations with a clearly stated Noble Sales Purpose (NSP) dramatically outperform sales organizations driven by numbers alone
* Details how to find your NSP using a simple three-part formula
* Shares how to use NSP to make your salespeople more assertive, focused, and profitable

Lisa Earle McLeod is a sales leadership expert and bestselling author. Organizations like Apple, Kimberly-Clark and Pfizer hire her firm McLeod & More, Inc. to create passionate, purpose driven sales organizations.

Lisa and her husband Bob live in Atlanta. They are the parents of two fabulous daughters.

Lisa’s website is

To order her book go to HERE

Listen to the show (members only)

Lisa Earle McLeod

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