Marketing Mischief – “Busyness” as your badge of honor

MK
here, with your Monday morning marketing mischief. 
I was talking with a client last week and we started
talking about the mischief contributing to the slowing of the growth of their
business. 
I brought up the ONLY completely “non
renewable resource” in life and business and that is TIME.
Many business leaders are great at keeping their
eyes on cashflow, product development and market forces.   Some are even great at identifying target
markets.
In 25+ years of business I have never seen a company
that had TIME as a KPI (key performance indicator). 
As leader I do measure TIME.
I know my companies can always acquire more
customers, write more code, hire more people but we can never make more
time.  We can never re-capture lost time,
or go back in time to the critical moment of interaction with a key customer or
disgruntled customer.  We cannot regain
the TIME in the market from our indecision.  
In 2014 in North American we talk about being
busy all the TIME.  In fact, we wear “busyness”  as a badge of honor.  That is the ultimate in the negative kind of mischief.
As you build your company, your market and your
culture, don’t make that same
mistake. 
Look at
your one non- renewable asset — how are you spending your TIME?
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