Mike Moyer- Slicing Pie: Funding Your Company Without Funds
Slicing Pie is not complicated. It is a simple formula based on the principle that a person’s % share of the equity should always be equal to that person’s share of the at-risk contributions.
At-risk contributions include time, money, ideas, relationships, supplies, equipment, facilities or anything else someone provides without full payment of it’s fair market value. Every day people contribute more and more to a company in hopes that it will someday generate a profit, go public or sell. Because contributions are constantly being made, the model is dynamic. It self-adjusts to stay fair.
Slicing Pie is used by entrepreneurs all over the world. The books, videos and content provide detailed instructions on making the model work for your company. Slicing Pie is the fairest way to split equity on the planet!
Mike writes books, teaches business, invests in early-stage companies, and helps people make money.
Mike Moyer is the author of eight books that provide structured advice to people who want to solve specific problems like splitting equity in their startup company or delivering an awesome sales pitch. He mostly writes and speaks about business and entrepreneurship.
In addition to writing and speaking, Mike is the founder of Lake Shark Ventures, LLC where he invests in early-stage ventures and provides consulting focused on management and revenue generation.
There are two basic types of contributions. Cash contributions consume cash, non-cash contributions do not. Time, for instance, is a non-cash contribution whereas an reimbursed expense is a cash contribution. Slicing Pie normalizes cash and non-cash contributions by converting to a fictional unit called a “Slice”. A slice represents a normalized at-risk contributions. A slice is kind of like a poker chip.
An individuals % share = individual’s Slices ÷ all Slices
At any given time, the above formula will provide a perfect equity split. The formula applies until the company breaks even or raises enough capital to pay participants for their contributions. At this point the split “freezes” and subsequently determines the distribution of dividends or the proceeds of a sale.
Not only does Slicing Pie determine a perfect equity split, but also it will help you calculate a fair buyout price, if any, when someone leaves the company before breakeven.
Mike has been an entrepreneur who has started a number of companies including Bananagraphics, a product development and merchandising company, Moondog, an outdoor clothing manufacturing company; Vicarious Communication, Inc, a marketing technology company for the medical industry; Cappex.com, a site that helps students find the right college. In addition to his experience as an entrepreneur he has held a number of senior-level marketing positions with companies that sell everything from vacuum cleaners to financial data services to motor home chassis to luxury wine.
He teaches entrepreneurship at the University of Chicago Booth School of Business and Northwestern University. Mike is the author of Slicing Pie, Pitch Ninja, How to Make Colleges Want You, College Peas, and Trade Show Samurai. He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago. He lives in Lake Forest, Illinois with his wife, three kids, and the Lizards of Oz.
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