Rachel Hofstetter-Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career — and How You Can, Too!
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Rachel Hofstetter. The original live interview was 11/20/15.
Cooking Up a Business is an inside look at how food entrepreneurs (from Popchips and Hint Waters to Vosges Haut Chocolat and the guy who invented the Big Mac) turned their dreams into reality.
A former food editor at O, the Oprah Magazine and Reader’s Digest, Rachel is now founder in chief at guesterly. She also runs an online education experience, PR School, where she teachs entrepreneurs how to effectively connect with editors and press in meaningful ways. She received a degree in economics from Miami University and lives in New York City with her husband, Lorne.
Rachel is a driven connector and storyteller, and especially loves the magic of matching creative people and ideas. Her previous company, guesterly, facilitates easier, more impactful connections with the right people at events.
Rachel never met a party she didn’t like. Which is a good thing, because her years as a food editor meant she was out eating everything new and delicious. At her own wedding, her priorities were fun food (including the world’s best french fries) and happy people—hence, the first guesterly®.
guesterly is the key to a high-impact event. This who’s who guide to your event is a customized guidebook shared with attendees, featuring an easy reference of event guests for seamless networking. Event organizers for large conferences to wedding planners for intimate affairs have used guesterly’s patented online platform to create digital and paper books that wow guests and make a lasting impression.
She also runs an online education experience, PR School, where she teachs entrepreneurs how to effectively connect with editors and press in meaningful ways. A first-of-its-kind online education experience: learn how to get the word out about your brand with the power of PR. Designed for entrepreneurs and small business owners, and taught directly by top editors and TV producers. This ultimate combination of Action + Access includes 1:1 mentor calls with top editors.
Her websites are http://www.rachelhofstetter.com/ and http://cookingupabusiness.com/
To order the book click HERE
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