Solutionz Live! on CUSTOMER INTIMACY – Crafting the Customer Experience with Kelly McDonald @kellycmcdonald

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Kelly McDonald. The original live interview was 1/25/13.

A “one-size fits all” approach to customer service is no longer viable.
Businesses competing on service need to understand and cater to
customers’ racial, ethnic, religious, generational, and geographic
differences in order to meet or exceed customers’ service expectations.

 Crafting the Customer Experience to People Not Like You shows how
companies, brands, and products struggling to differentiate themselves
in a sea of sameness can foster long-term loyalty and brand preference
with exceptional and customized customer service.

Kelly McDonald
is a recognized expert on diversity marketing and business trends. She
was named #1 on the list of “26 Hot Speakers” by Successful Meetings
magazine. Kelly’s speaking client roster includes: Toyota,
Sherwin-Williams, Harley-Davidson, State Farm Insurance, Mattel, AAA
Travel, BlueCross BlueShield, and dozens of financial organizations and

Kelly is a member of the National Speakers
Association. McDonald Marketing is a woman-owned business and is a
certified HUB (Historically Under-utilized Business) by the state of

Kelly’s website is

To order her book click HERE

For more information about the Executive Girlfriends’ Group see:

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