This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Kendra Lee. The original live interview was 2/22/13.
Many of you may be entrepreneurs who started your own businesses and
were forced into sales to be successful. Or you were dragged into
selling reluctantly because your job role changed. Some of you, like me,
actually chose to make the move because sales sounded more exciting and
lucrative. Click below to listen to the interview with Kendra Lee.
Regardless of how we all got here, we’re in sales
with personal goals that require us to find prospects to achieve them.
But where do we find those people? Most sales training programs begin
with, when you have a lead or as you begin your sales process. Short of
telling you to make cold calls, they don’t provide any advice on how to
go about getting the leads you need.
Kendra wrote this book as a
resource for you in attracting prospects from your list of small and
midsize companies. It includeds loads of tips, techniques, and examples
you can use to successfully draw prospects to you.
Kendra Lee is a
Top 50 Sales & Marketing Influencer for 2012. She is a Prospect
Attraction Expert, president of KLA Group, and author of the
award-winning book Selling Against the Goal and The Sales Magnet.
Specializing in the IT industry, KLA Group helps mid-market companies
break through tough prospecting barriers to exceed revenue goals. Ms.
Lee is a frequent speaker at national sales meetings and events.