Miss the first post in this new series – Alphabet Soup of Success? Click HERE and go back to the beginning.
“There seems to be some perverse human characteristic to make easy things difficult.”
It doesn’t have to be hard you know.
Your products and services don’t have to follow the old pattern of delivery.
Sunday morning my husband and I were watching the original “Day of the Jackal” and marveling at the craft of criminal investigation back in the 60s, without computers, push button phones and cell phones.
The time span from issuing an order to search all passports issued for a given country for a given timeframe was days, not minutes. Wiretapping was done onto reel-to-reel tapes and there was just one copy that had to be delivered to the detective in charge. It is amazing that they ever caught anyone.
Today’s word EASY is a part of the recipe for success soup, because we often make it much harder than it has to be. We have so many tools at our disposal now to succeed.
Start by mapping out your various processes that are revenue generating (or that support the people that generate revenues).
What hoops do you make your team (or worse your customers) go through to produce a revenue generating transaction? Did you just automate an old procedure that was complicated because there wasn’t a choice? Are there new tools that could be utilized to help you tap a broader market than you have done in the past?
Question every step. Is there a way to remove work that you are currently putting on the customer? What do they have to do in order to do business with you?
If it is not easy to do business with you, it is time to retool. Make it EASY.
Tomorrow’s word is FINANCE. Some of you are cringing right now, determined to skip Tuesday’s blog. But don’t. This is not something that you can leave to your CFO or your CPA. But trust me, I’ll make it FUN and EASY.