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Success soup – M is for Manifesto

When I wrote my first book in 1999, I began thinking about the concept of a manifesto for change.   That thinking was inspired by this quote from the Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls and David Weinberger.  .

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“We are not seats or eyeballs or end users or consumers. We are
human beings — and our reach exceeds your grasp. Deal with it.”
The Cluetrain Manifesto — The End of Business as Usual

In 1997, Apple began to put together theirs, although they had been living it since the launch of the company more than a decade earlier.

With the help of advertising agency TBWA/Chiat/Day, they launched a series of commercials that provided a glimpse into what makes Apple different.  This one, narrated by Steve Jobs, aptly articulates what drives Apple to do what they do.

What is your manifesto for change?

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