Tag: airline distribution

Focus on Social Media – Distribution is all about relationship

Over the course of the last six months, I’ve been spending most of my time learning about the nuances of social media, or as I call it, Word of Mouth Mediaâ„¢. Of all of the things that I’ve learned in my 6 month immersion into social media, this first lesson is the most important. It […]

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Customer Service is at the heart of successful distribution, no matter the channel

Right now, whether you are trying to reach people through a retail location, a call center, direct mail or your website, your interaction with them – Customer Service – is what really makes the difference. Engaging your customer and building a relationship is what it is all about. It isn’t just about selling them, it […]

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American Airlines view of distribution (aka she’s at it again…..”

As I ponder American Airlines’ stated view of the future of distribution, I can’t help but go back to my original analogy of distribution economics. Indulge me Mr. Arpey. And please, tell me where I have missed the mark! Imagine if you will, a manufacturer of goods – a soap manufacturer will do nicely for […]

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