Andy Cunningham- Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
Andy Cunningham- Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition Too many leaders fail to ask the two most important questions about their company: Who are we? And why do we matter? Like people, companies are organisms that reflect their creators, their environments, their obstacles, and their strengths. They carry a core …