Travel Industry impact of Google’s acquisition of ITA Software – Market Maker?

In any retail business, when you are able to control or influence consumer behavior, your ability to dominate a particular product or service category increases exponentially.   Take a look at the impact that the frequent flyer programs had on the airlines in the 80’s when they were introduced.  By awarding points and hence influencing […]

Travel Industry impact of Google’s acquisition of ITA Software – Market Maker? Read More »