Frequently I see complaints about consumers being confused about who they are doing business with online. The culprits? Those companies that truly have the power to confuse consumers and to truly baffle even the most savvy of marketers – the Search Engine giants. I am in the travel industry and although the complaints are often …
THE POWER TO CONFUSE: Using Search and Buying Online Read More »
There is a lot of choice today when buying products and services online. As I described in yesterday’s blog on consumer confusion, there is broad choice in the physical world as well, whether you are buying a bedspread or consumer electronics. The bottom line of that blog was that the buyer needs to know who …
Advertising giants in disguise: The anatomy of the BING search utility Read More »
I often get asked by the investment community how one travel site varies from one another and why in the world you would ever need an offline travel agency/TMC. Today I thought I would just show you. Forget for a moment the other things that an agency/TMC does for you (policy compliance, ticketing, supplier negotiations, …
Smarter than a travel agent? – Google and Bing search results Read More »
