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CRM

Lars Helgeson – CRM for Dummies

Lars Helgeson is the author of CRM for Dummies Lars Helgeson is a pioneer in sales and marketing technology. His CRM platform for small to mid-size businesses, GreenRope, was built from scratch and has grown to include over 3,000 clients in more than 40 countries since its inception in 2011. He is a frequent speaker for …

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Individual Relationship Management (IRM™) – putting Mobile and GPS Innovation on steroids

This is a continuation of our series on IRM™ – Individual Relationship Management.  To catch up, see the first two part series, authored by John Fleming of Solutionz.   Part 1 – The flaw in Customer Relationship Management (CRM) as the sole approach to Customer Intimacy Part 2 – Individual Relationship Management (IRM) trumps CRM We …

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Individual Relationship Management (IRM) trumps CRM

Part 2 of a 2 Part Series on Individual Relationship Management (IRM) versus Customer Relationship Management (CRM) which is flawed By Guest Author, John Fleming, Executive Advisor to Solutionz  Individual Relationship Management – IRM – is not a technology, but a cultural foundation that must exist in a company before customer intimacy can become a …

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The flaw in Customer Relationship Management (CRM) as the sole approach to Customer Intimacy

Part 1 of a 2 Part Series on Individual Relationship Management (IRM) versus Customer Relationship Management (CRM) By Guest Author, John Fleming, Executive Advisor to Solutionz For well over a decade, customer relationship management (CRM) practitioners have touted the marriage of customer information with demographic, psychographic and behavioral propensity data to help you get closer …

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