Consumers will purchase how and where I want them to Although this seems hard to believe, there are still suppliers and intermediaries who believe this to be true. They are myopic in their approach to customers and do not believe the power has shifted to the consumer, nor do they understand the role that this …
A customer is a customer is a customer Customers come in all shapes, colors and sizes and like it or not, they are multi-channel. Once you think you know your customer, they change behavior [and channels] without notice. Sometimes it is a shift due to a change in purpose of trip or who they are …
Top 10 Travel Distribution Fallacies – #4 A customer is a customer is a customer Read More »
click logo to see original newsletter Forrester Research: CMO & Marketing Leadership First Look, Summer 2001 Like you, I get literally hundreds of emails a day. I spend about half a second on most of them, with my finger hovering over the delete key. Today, this one made me stop and it was this “teaser” …
Customer Centricity meets Multi-Channel Distribution …
A Potent Combination – Customer Centricity and Multi-Channel Distribution Read More »
