In a tongue in check headline in July of 2011, I told Delta that I would have built them a new website for $80 million (after they announced that they were spending $100 million). By the way, that story is still my top read story of all time on my well-read blog. And yes Delta, …
Dear Delta – This is what we get for $100 million? Really? Read More »
In reference to “Richard Anderson, Delta Air Lines (5Q Interview)“ As a follow on to my earlier article last week about doing the math on distribution costs, I can’t resist commenting on Delta spending $100 million on its website, or roughly $1 per passenger boarded, based on 2010 performance. The premise here is presumably that …
To Delta Airlines: I would have built the website for $80 million….. Read More »
UPDATED – March 12, 2014 Well, in the world of travel distribution on the OTA side of the equation, if Travelocity was the “come home to papa” story, then Orbitz is the “child running as far away from the parents as possible” story. Well, at least one of its parents…. more on that later. Orbitz …
Travel Industry Pedigree Series: Orbitz (Updated March 2014) Read More »
