Travel Distribution is an interesting, complex animal. Shoppers are incredibly fickle and they love to compare prices. And travel suppliers love to fill their airplanes, rooms, cruise ships, etc., at the highest possible rate of course! There is an ongoing debate that is playing out in the marketplace about the value of third party distributors, …
Want consumers to buy direct? Wishing won’t make it so. Read More »
“Going direct” is always the cheapest distribution channel It is dangerous for travel suppliers to make this assumption without considering all their costs. Direct distribution may indeed offer lesser costs than some other channels, as clearly you do not need to pay commissions and overrides, or GDS fees. But it is not free. Suppliers should …
Top 10 Travel Distribution Fallacies – #9 Direct Distribution Read More »
Click here to read previous story Looking through a single lens can be hazardous I sit, admittedly somewhat amused, by suppliers that look at their distribution options and discard what they deem as “higher cost” channels in favor of direct distribution. In May, I wrote about what happens when you only look through one lens …
Don’t be fooled. Direct Distribution is not free Read More »
With all the rhetoric about which technology is best, fastest, state of the art, preferred, suggested, recommended, demanded – I believe we have all been focusing on the wrong thing in our quest to improve sales and profitability for the industry. Click here to PRE-ORDER (publication planned for August) As I was updating my book …
The travel industry “booking machine” – Have we all missed the boat? Read More »
