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direct distribution

Want consumers to buy direct? Wishing won’t make it so.

Travel Distribution is an interesting, complex animal.  Shoppers are incredibly fickle and they love to compare prices.  And travel suppliers love to fill their airplanes, rooms, cruise ships, etc., at the highest possible rate of course!  There is an ongoing debate that is playing out in the marketplace about the value of third party distributors, …

Want consumers to buy direct? Wishing won’t make it so. Read More »

Top 10 Travel Distribution Fallacies – #9 Direct Distribution

“Going direct” is always the cheapest distribution channel  It is dangerous for travel suppliers to make this assumption without considering all their costs. Direct distribution may indeed offer lesser costs than some other channels, as clearly you do not need to pay commissions and overrides, or GDS fees.  But it is not free. Suppliers should …

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The travel industry “booking machine” – Have we all missed the boat?

With all the rhetoric about which technology is best, fastest, state of the art, preferred, suggested, recommended, demanded – I believe we have all been focusing on the wrong thing in our quest to improve sales and profitability for the industry. Click here to PRE-ORDER (publication planned for August) As I was updating my book …

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