distribution

2014 Success Checklist: Channel Choices for Product Distribution

This week our Success Checklist series begins with looking at your channel choices for product distribution. Whether you are selling shoes, electronics, airline tickets or hotel rooms, how you distribute your product does matter. If you sell anything, your New Year’s Resolution should be to improve your overall profitability.  There are lots of ways to […]

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Top 10 Travel Distribution Fallacies – #8 Build it and they will come

Build it and they will come Although this phrase is normally attributed to technology vendors, it can be applied to almost any business. A key problem with many new products and services is that market research and/or customer input isn’t completed in advance of introducing the product. And other issues could be that the business

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The Irresistible Pull of Irrational Behavior – Travel Industry Style

I just started reading this book last night. I was immediately struck by the parallels of the stories told by authors Ori and Rom Brafman about various situations where intelligent, normally logical individuals make decisions that make absolutely no sense. For anyone that follows my musings about distribution on a regular basis, you know that

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The Distribution Ecosystem – The GNEs, where are they now?

For over 30 years now, the distribution ecosystem has been evolving, providing multiple ways for sellers to reach buyers. Those that have been around the industry for any amount of time will remember the days when the GDS not only sat in the center of the distribution diagram, but they were synonymous with distribution. That

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