What if Sports Authority only had one door into its sports shoe department and it was marked “professional athletes only”? That would make no sense whatsoever. Right? What about the moms that buy sports shoes and the kids that wear them and the amateur athletes, oh and the dads. Sports Authority knows that they need …
Travel industry Distribution is like Sport Shoe Sales – or rather it should be. Read More »
It is a Labor Day tradition for AAA to report the number of people traveling by car for the long weekend. This weekend is no different. Highest Labor Day Travel Numbers Since Recession AAA Travel projects 34.7 million Americans will journey 50 miles or more from home during the Labor Day holiday weekend. This makes …
The numbers don’t lie – stop the obsession with the air traveler Read More »
Calling all travel industry renegades: If you have followed my posts on the drive market opportunity and are going to bravely break the status quo and embrace the notion that the drive market is in fact worth pursuing, I can tell you firsthand that it won’t be popular. The air travel market is sexy. The …
Insights: The drive market strategy is not just the gospel according to Chicke Read More »
I have a question for you. If you were able to reach 100% of a base, versus just a fraction of the market with the same exact products, by just adding some new tools to help people buy those products, would you do it? Of course you would. I have been the lone voice in …
For the past two days I have been taking advantage of the Live Stream for the #Phoscuswright conference in Hollywood Florida. There has been a lot of talk of innovation, but really very little true differentiation over where we have been for the last decade. We have been a decidedly air-centric industry. Yes, we have …
According to a report from ComScore, U.S. consumers spent more than $100 billion on online travel bookings last year, making 2012 the first year ever that the $100 billion figure was surpassed. U.S. travel e-commerce sales reached $103 billion in 2012, up 9 percent from the previous year. This is a big deal, right? After …
The $100b spent online by travelers is still just a fraction of what could be Read More »
The Air Traveler is where the money is This particular fallacy is perhaps the most powerful and disturbing of all. It is one that to this day, still astounds me. Not because it is difficult to prove, which it is not. But because even faced with proof, the industry as a whole, including the …
Top 10 Travel Distribution Fallacies – #11 The Air Traveler is where the money is Read More »
For over 25 years, the Global Distribution System companies dominated travel distribution globally, aggregating an amazing audience of travel professionals (and by virtue of that connection, their customer base). That was the way distribution was done. Well, whether you like it or not, as our old friend Bob Dylan said “The times, they are a’ …
The Power Base Has Shifted – Keep an eye on GOOGLE Read More »
Click here for Bloomberg story about deeper airline cuts to capacity and frequency With 85% of all travel in this country by car, the travel industry had better wake up to the drive market opportunity. It is a combination of changing the way you market, changing the focus of the technology away from targeting …
Airlines Risk Deeper Cuts Amid U.S. Wealth ‘Destruction’ – Bloomberg Read More »
Solutionz and Mandala Research have launched a syndicated study of the drive market. What is the drive market? There are over 1 billion overnight trips taken annually in the US and over 85% of them are by car, motorcycle, RV, truck or van. Hence the name Project 85. This holiday weekend, AAA reports that over …
