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Tag: drive market

Survival of the Fittest or Survival of the Funded?

“It’s not the strongest or the most intelligent of the species that survive; it is the one most adaptable to change.” Charles Darwin Most credit Darwin with promoting the concept of survival of the fittest. Although fitness and strength are clearly important in business, it is adaptability and flexibility that generally prove to be the […]

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Driving – New Lost Cost Competition for Airlines? (turns out it is not so new)

For the last 4 years, it is a well known fact that I have been a champion of the drive market.  This week I was looking back at a book that I co-wrote in 2001 with Kathy Misunas – Multi-Channel Distribution The Essential Guide.  I found this chapter.   Turns out that we first started […]

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12 Step Program for Air-Centric Travel Industry Executives

  The Air-Centric Executives Anonymous Creed We admitted we were powerless over our past behavior in focusing only on WHERE and WHEN the customer was traveling—that by focusing on just the 15% of travelers that fly that our future revenues had been limited for our stakeholders. Came to believe that a Power greater than ourselves […]

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Stop the Obsession with the Air Traveler

Did you know that 85% of all overnight trips in the U.S. are taken by car?  And that 78% of all spending on travel in the U.S. is done by people traveling by car?  Hitwise reports that 6 out of the top 10 search terms in the travel category include mapping and driving directions. So […]

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AAA reports that Memorial Day traffic will be up – with the drive market representing the lion’s share

NEW YORK (CNNMoney.com) — Memorial Day travel is expected to increase this year, thanks to healthier economic conditions, according to a report released Thursday by motorist group AAA. A total of 32.1 million American are planning to travel, a 5.4% increase from last year. They’ll spend an average of $809 on their holiday trip, 1.1% […]

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What are people searching for in the travel category?

Hitwise collects data.  A lot of data.  They observe behavior and patterns.  One of the top industries that they track is the travel industry. One pattern that has not changed substantially over the past 3 years [the time that I’ve been tracking it], is the percentage of search that is devoted to the drive market.  […]

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Life as a change agent

Today after my radio broadcast, I was listening to a video from the TED conference of Seth Godin, talking about “the Tribes we lead”. So a few minutes into the speech Seth said, “Heretics are the ones that reject the status quo”. I quickly learned that he was talking about me. I am the bird […]

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TRAVEL TRENDS – Shopping – the #1 thing travelers do

For those of you who read this blog faithfully, first, thank you. And second, I apologize that I’ve been AWOL. I’ve been in Dallas at the Shop America Tours Global Summit. Thanks to Rosemary McCormick for inviting me to speak about the drive market, a subject which my loyal readers know that I’m passionate about. […]

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How to increase travel sales in a grim economy

It is a simple question really. There has to be a way. The title for this blog was inspired by an article with a similar title published by Forrester today – How To Increase Grocery Sales In A Grim Economy. But the conclusion of my analysis couldn’t be farther from the Forrester conclusion. Author Bracewell-Lewis […]

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Dawning of a new day

As I write this, the sun is coming up here in beautiful Tampa. There is something about palm trees that are in a sillhouette at this time of the morning, when everything is quiet that inspires me to blog. Or perhaps it is the strong coffee that I’ve been drinking for the past hour! I […]

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