Expedia to Spin Off TripAdvisor – Zacks.com
Expedia to Spin Off TripAdvisor – Zacks.com TripAdvisor is one of the pioneers of “user generated content”, also known as a review site. The business model is one of advertising and sponsorship and it is totally dependent upon traffic to the site producing clicks to its various advertisers and sponsors, including current parent, Expedia. In …