Advertising giants in disguise – Part 2 – The Anatomy of the Google Search
Yesterday I wrote about Bing’s search for a hotel. Today, we turn to Google. They are not so very different from the consumer’s perspective. The parts of the search screen are fundamentally the same, with slight nuances. AD IDENTIFICATION Google recently changed their search in a couple of ways. First, their ads, which used to …
Advertising giants in disguise – Part 2 – The Anatomy of the Google Search Read More »